Advertising Support

The “go-to-market strategies” include brand development funds for local newspaper/flyer advertising, store openings, staff education and customer appreciation events.  In addition, we plan campaigns that include the following:

• Print advertising in magazines
• Radio, community TV and commercial vehicle advertising
• Flyer advertising with chain store accounts
• Product demo programs

Representation

We reach potential retail partners and consumers with our participation at trade shows and sponsorship of consumer and community events.  Our attendance at Canadian industry and trade shows includes the following:

• Grocery Showcase West
• Customer buying shows
• Canadian Specialty Food Show
• Duty Free show
• National women’s show
• Vancouver Playhouse International Wine Festival
• Good food festival
• Canadian gift shows
• C.H.F.A

 

The Power of Taste

We believe in a ‘try before you buy” program which has proven to be a valuable way to introduce new products and educate both buyers and consumers of the brands we represent.